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About Us

It all started at Pike Place Fish Market, where we saw firsthand how a group of fishmongers turned hard, messy work into a place of energy, connection, and joy. Inspired by their approach, we created the FISH! Philosophy; captured in books, films, and a movement that has transformed workplaces worldwide.

Leading Cultural Transformation

For over 25 years, organizations have turned to FISH! to lead cultural transformation. Companies like Home Depot, Verizon, Sun Country, the University of Michigan, Shell, and Harley-Davidson have all used FISH! to boost morale, increase retention, and drive business results. More than just a training program, FISH! is a movement—helping teams build a workplace where people choose to bring their best every day. Whether it’s improving customer service, strengthening leadership, or creating a culture of accountability, FISH! provides the tools to create lasting, measurable change.

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The Impact of FISH!

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Choose Your Attitude

 Amazing things happen when organizations embrace positivity as a choice. Home Depot uses FISH! to strengthen team morale and boosted customer satisfaction across thousands of stores.

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Be There

When leaders and teams are fully present, engagement and trust thrive. Verizon tapped into FISH! To foster a culture of present, engaged leadership, increasing employee retention and enhancing customer service experiences.

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Play

When leaders and teams are fully present, engagement and trust thrive. Verizon tapped into FISH! To foster a culture of present, engaged leadership, increasing employee retention and enhancing customer service experiences.

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Make Their Day

When leaders and teams are fully present, engagement and trust thrive. Verizon tapped into FISH! To foster a culture of present, engaged leadership, increasing employee retention and enhancing customer service experiences.

Want a Preview of our best selling book?

Discover how to love your work, inspire people and generate incredible energy and accountability.

(And that’s just page 3!)

True Stories

Real culture change isn’t just about numbers—it’s about transformation. Organizations worldwide have used FISH! to create workplaces where people thrive, and the results speak for themselves.

These aren't just fish tales - These are real stats. They are proof that culture drives performance.

Start improving your organization today:

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Read the FISH! book

Start here and build an engaged organization

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Attend a workshop

Get inspired and learn strategies to lead team success

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Book a speaker

Kickoff an event with our FISH! presenters

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Lead your own training

Comprehensive products to lead your own culture transformation

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Learn from the experts

Achieve your business goals with our certified consultants

Are you struggling with teamwork, employee retention, customer service, and morale?

Learn how real organizations used The FISH! Philosophy to turn it all around.